The Brief
Develop an idea that not only raises awareness of the need for caregivers to prioritise their own health, especially their mental health, but also helps to drive them to actually make a doctor’s appointment to find out what care they
might need.

Insight
Superheroes, like caregivers, protect the ones they love. But even the strongest beings in the universe have moments of weakness.

The Idea
Using Superheroes at their weakest points to show that no one is above mental health issues.