The Hearth Bakery is a conceptual artisan bakery driven by their strong values for home, heritage, and time-honoured sourdough recipes. Built upon tradition, this family-friendly bakery embodies a rustic and homely character, intended to connect with audiences who have an appreciation for organic, rich, and earthy flavours.

The main concept of the brand identity is to communicate an authentic, handcrafted sentiment. To achieve this, hand-lettered typography has been developed for the logo, accompanied by a heavy focus on dark and rustic photographic imagery.

The weighted, soft serif logotype is designed to reflect the richness of the bakery’s products and their tender dedication to their craft. The hand-drawn nature particularly emphasises a natural and rustic look for the brand, while injecting a strong sense of
heritage to appeal to the brand's philosophy.

The primary colour palette is a prussian blue and off-white pairing, intended to compliment the golden tones of the baked goods while contributing to a pleasant visual identity that is neutral, calming, and peaceful.