Pedro Mosca & Pedro Gonçalves
Arquitectos
BRAND IDENTITY
2022
This architecture office wanted to renew its graphic identity on the occasion of its 15th anniversary. Their old logo had some reading issues as it was too thin, so they wanted something with more presence and body. It had to be modern but institutional at the same time. They also had an issue with having a very long company name, but at the same time, they are recognized by it instead of the initials (PMPG).
I’ve studied several graphic solutions, particularly how to take advantage of them sharing the same first name, playing with the idea of the double “P” for the icon, which ended up being the selected one.
