The Idea:
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Different types of chocolate convey different feelings to each person that enjoys them. The same stands for love. As there is not one, predetermined way to love your significant other, nor one that can indicate who that significant other must be.
Keeping all that in mind, Lacta, the brand of love, takes it upon themselves to openly talk about all the different flavors of love, for the first time ever in Greece, creating a campaign with a strong message about diversity, unity and the power of love.
