About Rosemary
Rosemary Café is the most charming and luxurious coffee shop in Doha, Qatar. Present at Alhazm Mall, its visual experience is dazzling, impressive just getting closer. From a delicious breakfast to a sumptuous dinner the Rosemary experience adds modernity to the luxury of its products, leaving everyone delighted.
Challenge and Visual Strategy
Our challenge was to redesign a brand whose purpose is to serve and delight through all the senses: vision, touch, hearing, smell and taste. The old brand in addition to not having a good application, did not convey the necessary recognition and enchantment so present in everything the Rosemary touches. We were inspired by the sweeping environment of its decoration and brought an organic and sophisticated visual proposal which dialogues with what the company represents. All this reinforcing its experience, recognition and applicability.
Old Brand
Art Direction: Carlos Mello
Account Manager: Abdulrahman AL-Thani
Project: Visual Identity
Project: Visual Identity
Client: Rosemary
Location: Doha, Qatar
Location: Doha, Qatar
Studio: CEXM
Year: 2022
