The brief: Create ‘Daily Deal’ ad format content to encourage subscribers to add a donation to BBC Children in Need 2012 to their order.

 

Considerations: Copy needed to convey information on how to donate, along with key on-brand messages about the BBC Children in Need event and charity.

 

The copy: “LivingSocial are helping to make this year’s BBC Children in Need even more of a success, we are delighted to have been chosen as a digital partner, offering you an easy way to make your donation:

Click ‘Buy Now’ to donate £5, £10, or £20 to help projects which focus on disadvantaged children and young people. Even a smaller donation of £2 will be much appreciated.
100% of the donation you make will support the work of BBC Children in Need with small and large organisationsacross the UK – empowering children and extending their life choices.
Friday 18 November is the big daywith supporting celebs joining Pudsey Bear to raise loads of cash.

Thank you for your generous support – every donation makes Pudsey’s smile even bigger.

Want to help more? Look out for the Pudsey Bear symbol on deals this week. For each of these special deals purchased, LivingSocial will donate £1 to BBC Children in Need on your behalf.”

 

My contribution: Copywriter