Repackage Purdey's - D&AD New Blood Packaging

  • Repackage Purdey’s Rejuvenate and extend its range to include
    one new product – Purdey’s Natural Energy.
  • Light-sensitive bottles as a solution for Purdey's repackaging.
  • The use of photochromic inks on labels allows a message to appear
    on the front of the bottles when hit by direct light.
     
    The secret of Purdey's is then revealed, giving information
    about the ingredients contained within the beverage,
    and about the benefits that the drink provides.
  • The two new products are part of the same family, and identifiable as such.
     

    The packaging reflects the dynamic lifestyle of the active
    target audience and aims to enhance the curiosity of the brand.