Ho creato per Alessio Aimar, giovane campione europeo di panificazione (premio Pellon D'oro), la nuova Brand Identity della sua panetteria. Avviata dal nonno nel 1959, prima del lavoro di rebranding e rinnovo dei locali la panetteria Aimar era un piccolo e semplice alimentari di quartiere.
Ho quindi ideato e sviluppato l'idea di un logo che mettesse insieme il vecchio e il nuovo, la tradizione con la modernità. Ho immaginato quindi un logo con un gusto vintage ma con dei tratti grafici moderni.
Oltre il logo, ho sviluppato illustrazioni, pubblicità, packaging, poster, volantini e menù.
Il Panificio Aimar si trova a Carmagnola (TO), in via del Porto 170.
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I created for Alessio Aimar, a young European baking champion (Pellon D'oro award),
the new Brand Identity of his bakery. Started by his grandfather in 1959, before the rebranding and renovation of the premises, the Aimar bakery was a small and simple neighborhood grocery store.
So I conceived and developed the idea of a logo that would bring together the old and the new, tradition with modernity. Therefore, I envisioned a logo with a vintage flavor but with modern graphic features.
In addition to the logo, I developed illustrations, advertisements, packaging, posters, signs, flyers and menus.
Aimar Bakery is located in Carmagnola, 170 Port Street.
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So I conceived and developed the idea of a logo that would bring together the old and the new, tradition with modernity. Therefore, I envisioned a logo with a vintage flavor but with modern graphic features.
In addition to the logo, I developed illustrations, advertisements, packaging, posters, signs, flyers and menus.
Aimar Bakery is located in Carmagnola, 170 Port Street.
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Branding - Art Direction - Illustration - Packaging & Design by Giovanni Gastaldi 2022
