THE INSIGHT BEHIND ‘HEAT HAPPENS’, WHICH IS TARGETED AT THE GLOBAL GEN Z COMMUNITY, IS THAT EVERYONE FACES MINOR HEATED MOMENTS IN THEIR DAY THAT WOULD TYPICALLY PROVOKE US TO DO THINGS WE’D LATER REGRET. THE BRAND THEN STEPS IN TO ENCOURAGE PEOPLE TO KEEP THEIR COOL AND PERHAPS “HAVE AN ICE-COLD LEMON-LIME SPRITE”.
AGENCIES: WPP OPEN X (SANTO BUENOS AIRES, OGILVY ASIA, VMLY&R COMMERCE NORTH AMERICA)
DIRECTOR OF PHOTOGRAPHY: JAMES BROWN. PRODUCTION COMPANY: SWEETSHOP
