Onwards Norfolk
Delivering a bottom up brand and website for a Norfolk BIDs upskilling initiative
Client
Onwards Norfolk is a new initiative launched in partnership by Norwich BID, Great Yarmouth BID and Kings Lynn BID and funded through the Government’s Community Renewal Fund. The project aims to provide digital and media skills training for SMEs, training and upskilling for the leisure and hospitality sector and to provide information and training on achieving net zero waste.
Requirements
Out of Place were commissioned to create a recognisable, meaningful and fresh design concept for the project including the development of a brand name, elevator pitch, full brand guidelines and supporting assets. The project also required the design and build of a microsite to act as a single online hub, signposting to multiple, individual project sites.
Delivery
Due to funding requirements and the immediate need to launch the project, we had a five week period to deliver the full scope of works ready for roll out. It was important therefore to progress both the brand development and website side by side to ensure maximum efficiency.
We hosted a brand workshop, guiding multiple stakeholders through a structured process which allowed us to identify a brand name and explore a number of potential design routes. Using this information we developed three brand concepts, building on the core themes of the project. The preferred concept was then refined and applied to various brand uses including posters, t-shirts, social media assets, business cards and leaflets. The final brand concept worked around an idea of onwards/forward momentum based on the key project objectives of upskilling and training.
We developed wireframe designs whilst awaiting feedback on the brand concepts, which were tweaked and converted into site designs once the branding had been approved. The site was built over the Christmas period ready for testing and launch in the first week of January 2022. We also provided launch support, training and hosting for the website.
20 North Parade, Bradford BD1 3HT
info@outofplace.studio
