趁年轻，认真玩——是小明投影向消费者传递的品牌宣言。
小明Q2投影仪为千禧一代年轻消费者打造，就像身边的好朋友一起，互相陪伴。
整体围绕“高亮度、好画质”的产品特点与“伙伴”的角色关系进行创意表达创作。
通过时尚趣味的视频广告及彰显青春气息的产品海报，向目标群体传递小明品牌理念及产品特点。
Play seriously while you are young - this is the brand declaration delivered by Xming Projection to consumers.
Xming Q2 projector is built for young millennial consumers, like good friends around them, to accompany each other.
As a whole, creative expression and creation are carried out around the product characteristics of "high brightness and good picture quality" and the role relationship of "partners".Through fashionable and interesting video advertisements and youthful product posters, Xming's brand concept and product characteristics are conveyed to the target group.
Xming Q2 projector is built for young millennial consumers, like good friends around them, to accompany each other.
As a whole, creative expression and creation are carried out around the product characteristics of "high brightness and good picture quality" and the role relationship of "partners".Through fashionable and interesting video advertisements and youthful product posters, Xming's brand concept and product characteristics are conveyed to the target group.
Credits/制作职员
服务内容：视觉策划 | KV制作 | 视觉动效 | 产品美图 | 产品短片
委托客户：Xiaoming小明投影
创意组织：Dopamine多巴胺设计
创意总监：Junjie
创意脚本：Shun
创意脚本：Shun
动态设计：Xi Chen
视频呈现： Junjie 、Jesse Wu、Xi Chen
产品渲染：Junjie 、Jesse Wu、David、Zane
