YCN Entry - Nissan Leaf.
The brief was to create a promotional campaign for the new Nissan Leaf, I chose to create a smart phone app.
The app is designed for potential customers interested in purchasing an environmentally friendly car.
The app is designed for potential customers interested in purchasing an environmentally friendly car.
The main features of the app include a function that allows the user to input data about their current car make, model, average milage and average monthly fuel cost and the app will work out the users total savings if they owned a Nissan Leaf as well as displaying a number of graphs and information related to estimated chemical emissions of their current car.
The user can then post their savings to social networks encouraging others to download the app and find out their savings and in turn potentially driving sales of the Nissan leaf.
The app also contains useful information and details about the Nissan Leaf such as how to charge and the range as well as a gallery and external links to the main Nissan webpage and the Environmental Protection Agency webpage.
The app also contains useful information and details about the Nissan Leaf such as how to charge and the range as well as a gallery and external links to the main Nissan webpage and the Environmental Protection Agency webpage.
