art direction . branding . graphic design . animation
RTP (Rádio e Televisão de Portugal) is the Portuguese public service broadcasting organization. It runs four national television channels and three national radio stations. As well as several satellites and cable offerings. They challenged Itsanashow Studio to develop a new visual identity for every newscast program.
THE CHALLENGE
This new identity should mirror the company's new strategy — forward-looking, dynamic, and youthful.
This new identity should mirror the company's new strategy — forward-looking, dynamic, and youthful.
It had to make the operators' daily routine easier and in line with the channel's visual identity.
LOWER-THIRDS
THE SOLUTION
As an animation studio, we opted for organic transitions, and a nifty color balance — with informative elements. Filling the whole horizontal area enabled us to create a bigger and better graphic design.
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ON AIR
GUIDELINES
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Directed by: Itsanashow Studio
RTP's Art Direction: Nicolau Tudela
Creative Direction: Ana F. Borges
Animation: Ruben de Sousa
Project Manager: André Torres
Animation: Ruben de Sousa
Project Manager: André Torres
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