TV 2 Idents
The norwegian TV channel TV 2 looked for something different in their new idents. They wanted to combine a simple, direct and clear approach but yet fresh, crisp and colourfull. They also wanted their original logo to be more present, but not the hero of the spots.
Our solution was a white box of many secrets and suprises. With the TV-viewers screen as the fourth wall, we gave insight to a room behind the usual content, with countless posibilities. The box was constructed and filmed at a 1:1 ratio for a regular 40 inch screen.
Animation and CGI: Gosu
Foto: Eirik Tyrihjel
Music: Frode Langhelle / TV 2
The idents won Gold in Visuelt 2012.
See video of the jury's comments (norwegian) on the bottom of this page.
The idents won gold at Visuelt 2012. Watch the Visuelt jury's comments in the video above. (Norwegian)
