First world aid
In our so called First World, problems of luxury are arising: Goods covering the basic human needs abound, chances and possibilities seem to be endless and machines are improving our human entity which becomes as comfortable as it has never been before. Nowadays, problems are generated that are no problems compared to other regions of the world. In the internet, these problems are collected by the tag "first world problems". "I've seen a friend on bus, now I can't listen to music", "I'm so drunk that the party isn't funny any more", "My set of teeth hurts because I ate too much", "I cannot work outside because my screen is reflecting the sun", are what we call problems in the First World.
Our project "First World Aid" consists of a sticker-magazine being self-published by risograph in order to quick produce a cheap possibility to help. It visualizes the tiny challenges of our daily routine and categorizes them. The sticker magazine explains by philosophical topics what problems are and reveals their true causes; it explains why human beings must use their own mind, as it had been demanded before by Immanuel Kant in the 18th century. Revealing this fact, we found solutions for today's abstract difficulties. The stickers are showing a humorous visualisation of the problem and one possibility to solve it. The whole project offers an appeal to encounter philosophical topics to solve a problem faster in the future. Because every human being in the First World must dedicate his time to the giant global challenges of our world, and not to his own daily grind!
Conceptual design, text, typeset, layout and illustration © 2014 Thomas Bögle, Andreas Drodsz, Simon Gogolin Coached by Prof. Gertrud Nolte at the University of Applied Sciences Wuerzburg
