When developing this research, I tried to understand the perception of a luxury brand and what it implies, requiring consistent and coherent communication to create and maintain its success.
To stand out in this industry is necessary to offer consumers a complete lifestyle, proposed by the whole process that involves the relationship between the brand and its customer, throughout the communication process, stimulation, purchase and use of the product.
Based on the existing campaigns and data and in an attempt to find a new solution
attempt to find a new solution, I started by studying and researching the whole brand and its background,
I chose to advertise the Valentino brand and develop promotional material for the brand, focusing essentially
on the RED Valentino collection.
I chose to advertise the Valentino brand and develop promotional material for the brand, focusing essentially
on the RED Valentino collection.
The RED Valentino collection, introduces a romantic and feminine collection. Through an innovative visual language, mixing a fresh and classic style, the collection symbolises glamour and its timeless beauty.
Making an allusion to elements present in the history of our childhood, using classic and functional pieces so characteristic of Red Valentino.
Making an allusion to elements present in the history of our childhood, using classic and functional pieces so characteristic of Red Valentino.
All the graphic material that was developed shows a guiding line that clearly communicates the brand's message. From the classic and clean line of the packaging, to the fun motto of the labels, through the creation of a catalogue and posters that follow a direction linked to Art Nouveau and the world of fantasy.
