Social Media Plan & Creatives
As you would see, the feed has purposely been designed in a way which starts of more text focus which not only provides a good breaker on social media but serves the objective of being educational and raises awareness while keeping it extremely engaging and relatable. The idea being that of course more visual elements and images will follow through the launch and sustenance post, however, we think it is important to set connect through this text based, animated posts and not make it frivolous by unnecessary use of elements which would end up defeating our purpose.
No, it is not a glitch. Neither is it a design error. So why are we posting blank posts on our Instagram feed? Do we have nothing to say? Or is it that we have too much to say?
The blank frames are more than just a breaker on the feed to differentiate the campaign and establish a start, it is a translation of 'Space' as a concept acting as a buildup to our campaign line, #GiveHerSpace.
So here we are, literally giving space for growth and better changes coming ahead.
We also see this translating beyond our social media feed. How about we have blank hoardings across the cities with just the hashtag #GiveHerSpace in one corner. 3-4 days later, the hoarding changes to Give Her Space being the center of attention.
#GiveHerSpace is more than just a campaign thought for us, it is an action oriented way-forward which leads us to a better, a much more equal future. This series of 6 posts is just a tiny fraction of the larger scope of things that can be done to ensure that women get enough space to feel secure, happy and validated at workplace. The end goal being Equitable Gain, Equal Participation and Infinite Growth.
Future Female Forward'. A campaign as strong as this needs to grab eyeballs and be where it needs to be, right in front. And that's exactly what we are doing here. While of course the content of the post is much more educational and throws light on the larger topic, Future Female Forward stands out. Through this series of 3 posts, we not just want to establish the property name but this also acts as a great buildup to more such insightful, statistic and action based posts coming ahead.
A Visual Identity by Wife.
