UNICEF - Blue Vinyl
I was tasked with the design and art direction for UNICEF Blue Vinyl fundraising campaign.
Ultra-limited edition pressings of ten iconic albums in UNICEF’s cyan blue were available to win in a prize draw, with all proceeds going to UNICEF Children’s Emergency Fund.
I designed the look & feel and animations of the campaign assets, working alongside the creative team at Black Paint. The campaign screened at Outernet, an immersive media space and venue in central London, featuring floor to ceiling digital canvases across multiple rooms, where the public can walk through.
ROLE: Art Direction, Design, Motion Design
CLIENT: Unicef UK
AGENCY: Black Paint, Berlin
ADDITIONAL EDITING: Silkworm Digital
Ultra-limited edition pressings of ten iconic albums in UNICEF’s cyan blue were available to win in a prize draw, with all proceeds going to UNICEF Children’s Emergency Fund.
I designed the look & feel and animations of the campaign assets, working alongside the creative team at Black Paint. The campaign screened at Outernet, an immersive media space and venue in central London, featuring floor to ceiling digital canvases across multiple rooms, where the public can walk through.
ROLE: Art Direction, Design, Motion Design
CLIENT: Unicef UK
AGENCY: Black Paint, Berlin
ADDITIONAL EDITING: Silkworm Digital
Albums Line-Up
Now Trending space
Design development: pre-vis of Now Trending space, showing Leon Bridges’s segment
Design development: layout of East and South walls of Now Trending space, showing Bob Dylan’s segment
Design development: layout of East and South walls of Now Trending space, showing CTA segment
Now Arcade space
Design development: initial layout of West wall of Arcade space, showing artists and albums line-up
Design development: initial layout of East wall of Arcade space, showing artists and albums line-up
Look & feel development
Selected Route: BLUE LINE
Alt. Route: BLUE OVERLAYS
Alt. Route: DOODLES
