躍上主流 Pop into Mainstream|PACKAGING




躍上主流 Pop into MainstreamPACKAGING

Influenced by hip-hop culture, GreenTed, founder of the indie rap label "戰犯 WAR Convict Studio," created the book "Pop Into Mainstream" (躍上主流). This book gathers interviews with 13 music producers behind Golden Melody Award-winning tracks, guiding readers on a journey into the mainstream alongside the music.

The design seamlessly integrates hip-hop elements like splatters, graffiti, and street art. Typography strokes subtly form a bridge, reminiscent of graffiti on city walls. Cover visuals progress from old to new, reflecting the concept of “Pop Into Mainstream.” The concluding posters showcase candid photos in celebrities’ individual collage, revealing their authentic lives. Prioritizing readability, the book’s layout lets readers focus on content, gaining insights into music production and arrangement processes.





























Credits

Client/Artist|陳小律
Editor|謝宜廷、蔡函潔
Production|Grandvity Design

Art Director|Noodlemaker
Account Manager|Grape Chiu
Project Manager|Sarah Peng
Design Director|Si Jia Sun
Logotype Designer|Noodle Wang​
PV Designer|Jasmine Lin / Jason Lee
Portfolio Designer|Jasmine Lin / Jason Lee / Patricia Ho





躍上主流 Pop into Mainstream|PACKAGING
Published:

Project Made For

躍上主流 Pop into Mainstream|PACKAGING

新生代饒舌獨立音樂廠牌戰犯 WAR Convict Studio 創辦人陳小律,在音樂創作的路上備受嘻哈文化影響,透過《躍上主流》集結金曲獎背後13位音樂製作人的訪談,帶領大家跟著音樂一起躍上主流。 書籍以嘻哈元素——潑漆、噴墨、街頭,貫穿整本設計,標準字筆畫中藏入彷彿塗鴉客在街頭將奶 Read More

Published: