In Colombia, the unemployment gap for women is 60% higher than for men. On top of that,
there is a law that restricts the maximum weight women can lift at work to only 12.5 kg,
excluding them from job opportunities in factories and production plants.
How could we narrow the gender gap in an industry historically dominated by men?
Head of creativity: Daniel Rincón
Creative Directors: Jairo Montoya - Angela Ayala
Copywriter: Carolina Ubaté -Nicolás Díaz - Felipe Cendales
Art Director: Paula Martínez - Jazmín Zorro - Daniel Mora - Andrés Rodríguez
Editors: Fernando Peña - Alejandro Torres
Editors: Fernando Peña - Alejandro Torres
Project manager: Carolina Ubaté
Color: Viviana Salcedo
Motion Graphics: Jason Molina - Juan Camilo Martínez
Photography: Carlos Gavíria
Film: Abaco Films
