ACE Green
Dive into this green project with us! We teamed with DLVBBDO with two main goals: displaying the new ACE eco-friendly line and talking about sustainability and the ecological challenges the brand is tackling.
ACE Green is in fact a completely new product line with recycled cartons and bottles made of 100% recycled plastic.
We created 5 mini videos to raise awareness about environmental issues. From the sea to their backyards, people can always take action to support a bigger cause. We wanted the audience to be surrounded by a colorful, energetic and vibrant nature.
The choice of not using a voice over, required us to build custom letterings in bold and soft glyphs, to match the thick design and overall playful mood. Sometimes words were integrated within the illustration, others overlaid for a more straightforward message, other times they were incapsulated inside the products themselves, but the rule was to never have them static and boring.
The agency also wanted us to match the website illustrations with the animation ones, so they tasked us to produce a small set of super clean but in brand designs that were used on the web page of the products.
Credits
Direction: Rocketpanda
Client: dlvbbdo
Creative Director: Riccardo Albertini
Illustration: Federica Amico
Animation: Marco De Vecchi, Riccardo Albertini, Lorenzo Florissi, Andrea Nobis, Andrea Folini
Compositing: Riccardo Albertini, Lorenzo Florissi, Andrea Nobis, Andrea Folini
Illustration: Federica Amico
Animation: Marco De Vecchi, Riccardo Albertini, Lorenzo Florissi, Andrea Nobis, Andrea Folini
Compositing: Riccardo Albertini, Lorenzo Florissi, Andrea Nobis, Andrea Folini
