The Beemine Lab
Trust nature, not us
The Beemine Lab build on the benefits of cannabis and beekeeping, connecting
their potential to create solutions for the physical and mental care. They have
grown with the CBD boom, which is establishing itself in our society as an
increasingly accepted alternative. But even with this growth, there is still a
universe of stereotypes that make cannabis a taboo in part of our society,
generating a context in which brands try to rebuild the collective imaginary of
cannabis based on scientific and technical over-information.
their potential to create solutions for the physical and mental care. They have
grown with the CBD boom, which is establishing itself in our society as an
increasingly accepted alternative. But even with this growth, there is still a
universe of stereotypes that make cannabis a taboo in part of our society,
generating a context in which brands try to rebuild the collective imaginary of
cannabis based on scientific and technical over-information.
We helped them differentiate in a saturated market, developing their story
through a positioning territory that puts nature at the center as a source of
wisdom to learn from and not simply a pantry to stock up on. A new positioning
that empowers the study of nature and drives the creation of natural solutions
under the new value proposition 'Developing natural synergies' and a tagline
that conveys the brand's attitude: 'Trust nature, not us'. Because she is wise
and with her intelligence she creates and evolves everything around us, so
before believing in human beings, believe in her.
The Beemine Lab's visual identity is based on the concept of 'Natural Science'.
This contrast of terms permeates and comes to life throughout the brand's
graphic universe. In the wordmark, acting as a reminiscence of the
mathematical formulation, but also building around the abstraction of the idea of
'wings' or 'honeycomb' in its most reduced version: ( B ).
This contrast of terms permeates and comes to life throughout the brand's
graphic universe. In the wordmark, acting as a reminiscence of the
mathematical formulation, but also building around the abstraction of the idea of
'wings' or 'honeycomb' in its most reduced version: ( B ).
In the system, opting for a rationalist approach that speaks clearly and honestly
with typographic compositions and realistic illustrations of the different products.
And in colour, defining a wide and vital palette inspired by nature and enhanced
with the codes associated with the lab world.
Credits
Photography: The Beemine Lab
Illustrations: Miguel Ángel Camprubí
