For this project, I've made a series of ads for the National Wildlife Federation, a large US based organization committed to the protection, restoration, and connection of wildlife habitats. Habitats such as America's native bee population which has been rapidly declining over the past few years. This project aims to inform people about the endangered status of local pollinators, raise awareness for how humanity can help, and  persuade people to make a donation to the organization which also supports the national bee population.

Formats: A bus shelter, a poster, and a billboard.

I try to appeal to every audience when designing (especially with a cause like this one) but the primary audience for this project would be people mainly in their 40's to 60's in middle to high income households, interested in or concerned for nature, wildlife preservation, bees, beekeeping, gardening, and other outdoor-based activities and sanctuaries.

For each format, I included a tagline, background pattern, company logo, website, and a brief amount of information. The headlines read: "Bee the change", "Bee a positive influence" and "Keep Things Beeautiful".

Thanks for checking out my work! Feel free to comment and give feedback, everything is appreciated.