Client: My client is a company called National Alliance on Mental Illness (NAMI) it is a nonprofit mental health organization whose mission is to provide “advocacy, education, support and public awareness so that all individuals and families affected by mental illness can build better lives,” with a focus on reducing stigma and improving the mental health system. This organization publishes information about mental health and offers resources such as classes and training, mental health programs and events, and a helpline to recommend non-emergency resources and solutions.

Audience: Their audience is anyone struggling with a mental illness or want to help a family or friend who has a mental illness. Through the use of their website they can chat among others, write their personal stories, and learn about mental illnesses.

Message: The message is to help those in need and show they are not alone and to reach out if they or their loved ones need help. Headlines: 1.) Each year, approximately 44 Million American adults will experience a serious mental health condition. Less than half will seek treat due to stigma and discrimination. 2.) You don’t have to struggle in silence. 3.) Recovery is not one and done. It is a lifelong journey that takes place one day, one step at a time.

Purpose: My client is looking to inform those around to reach out for help find the support them or a loved one needs and to be there for those loved ones or find those that could be there every step of the way.

Format: Social Media Post, Poster, Apparel