West Lafayette Farmers Market
Conceptual Rebrand
The West Lafayette Farmers’ Market features more than 50 vendors with fresh produce, baked goods, lovely crafts, and much more. The current branding of the market is not cohesive and is confusing for the public. There are several logos in varying color pallets. Most importantly the event does not have a formational site, just a Facebook page. The event is a constant within the community and deserves to have a cohesive branding experience that will encourage attendance.
