About festival
The eSports Festival is dedicated to the cult games of 2000-2010.
Festival Audience: professional gamers, experienced players, players in the past as well novice players.
Target age groups audiences: 25-40 years and 12-25 years.
The eSports Festival is dedicated to the cult games of 2000-2010.
Festival Audience: professional gamers, experienced players, players in the past as well novice players.
Target age groups audiences: 25-40 years and 12-25 years.
Goal
To attract an adult audience to the gaming industry and develop their positive attitude to the E-sports topic to make them more loyal to children’s hobbies.
To attract an adult audience to the gaming industry and develop their positive attitude to the E-sports topic to make them more loyal to children’s hobbies.
The logo is based on the minimalist figure 2000 that assembled from half-zeros. This decision emphasises the theme of the festival, and also focused on belonging to a certain era — 2000s.
