CASE: When Don Italo started his business, the brand was evoque an experienced and traditional Italian food place, and the idea of pizza, trattoria, and coffee. With the years, the business has established only as pizza place, New York Style: giant pizzas with a lot of delicious South American Cheese and tops.
According to their Social Media, the owner sympathy is a great business value and part of the experience that people commented a lot, so I needed to rescue that and give it a fresh redesign that would intensify the closer feeling, and keep the idea of delicious pizza well made. Don Italo is a place where people can create family and friends memories, eating THE yummy pizza, fresh natural juicies, and amazing desserts.
"Tú sí sabes de pizza" / "you do know about pizza" was the Tagline that emerge from wanting to empower the clients, acknowledging how great taste they have.
One of the design goals, was to make a cheaper-to-produce-logo, according to the real final uses in the box, seals, pattern paper and bags. At a communication level I thought about giving the feeling of enjoyable REALLY GOOD pizza: Nice, fun, tasty.
I rescued one color from the old brand, the cheese color, which is the ingredient that makes pizza a pizza, no matter what comes after. I also wanted to ad pepperoni as secondary code, because it's the most selled pizza in Don Italo and anywhere.
