Delivering Potential
The client audits government infrastructure projects through data analysis.
The company fights for the citizen to ensure projects are managed properly, come in on budget, streamline workflows and reach a clean audit at the end of the process.
The Name
The first port of call was to give the client a new name. Their previous meant nothing to the staff or the wider public at large, our task was to imbue the brand's name with meaning. (1010) representing data and (10/10) representing a perfect audit. 10/10 also signals to the internal team to reach for excellence in all their work by 'Delivering Potential' for the citizen. The Ten-Ten-Tech alliteration rolls well off the tongue and is practically unforgettable.
The 1010 Tech Identity has a right aligned lock up system that is modular. It can be represented by the wordmark on its own or harnessed with its pay-off and url descriptor. The right hand side alignment goes against convention and is a point of difference that is carried through all touchpoints for the brand.
The bold and unapologetically powerful colour palette is derived from elemental digital screen values to accentuate the technology industry feel that 1010 tech operates in.
Our right-aligned grid system translates into a cohesive language that sets the brand apart and carries across all stationery and presentation elements.
An Icon language was needed to help explain the various narratives the 1010 tech wants to tell in its communication. The icons where custom made to reflect the forms of the logo and act to reenforce the style of the main logo mark.
A friendly local brand ambassador we named Tendai was also created using the shapes and forms of the original logo mark. He adds light and interactivity to presentations, internal staff orientation, future social media and advertising campaigns.
Here we see more examples of how the 10-10 tech visual language comes together.
Done in partnership with the lovely folks at Nicework.
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