semicolon brand identity design

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semicolon

insight beyond sight

Semicolon is the name and asset brand of multi-sector publicly listed REITs, where D&D Investment, an asset management company of SK D&D, has increased investment value by mixing various assets such as office, logistics, and leisure, centered on Young City, an office building in Mullae-dong, Yeongdeungpo. form & function developed the brand design of semicolons based on the brand strategy and naming of the J& brand.

Connect the possibilities

The core of the semicolon brand was to express the scalability, inclusiveness, and expertise that multi-sector REITs' integrated asset brands should have, starting with office buildings. Semicolon is a brand that discovers and develops possibilities beyond the present value of assets through its own insights and connects possibilities between assets to create higher future values.

Insight for Expanding Value

Semicolon's brand mark consists of two extended circles and a diagonal line. It is a symbolic and intuitive expression of Semicolon's brand essence that maximizes the value of assets and discover new assets through a pioneering vision that predicts future scalability and leads the industry beyond universal thinking with a symbol mark.