2022 was definitely a recovery year for many, so our task was to take what we had designed and developed in 2019-2021, then update everything to keep things fresh but recognizable for our audience. In a year where many were seeking comfort, we chose not to rock the boat too much.

Furthermore, many new systems were implemented to eliminate the need to printed materials, so we lost the "Paper Money" system I developed for 2018/2019. Freeing up those assets to be used elsewhere...

I combined our classic looks with the guilloche inspired patterning I developed for the Paper Money system. Previously, we had developed two distinct "Looks" for the event. One for the standard marketing and real world fare, and one for the "In World" experience. With many of the needs for paper good eliminated, we unified the looks in this year's package.

We did retain the currency inspired look for the Tea tickets. And we dove back into the archives to reuse the piece I Art Directed from illustrator Heather Gross.