Agency:
Oliver/More

Responsibilities:
Art Director

The task was to come up with an idea to market the new Baileys Tiramisu. This idea was the one that got the go-ahead. The roll-out was for the following markets; FR, NL, DE, DK, NL. For the portfolio piece, I'll be focusing on NL only. 

The idea is a mix of other ideas that the client showed interest in. The ingredients are in fact not exploding but imploding. This is communicated better in the animation. The clients brief was to make people want to lick the screen. 

The below is a carousel for Instagram. The idea here was to make it look like cocoa powder that has been spilled and the the text written with a finger in it. The key messaging for the campaign was "A Dream Come True".

The key visual developed with the direction of a Creative Director and a Senior Art Director. Here are a few other versions.

A few background variations

This was the first version of the carousel

There were recipe videos that was supplied. But had the wrong bottle. So I modeled the bottle in 3D and then matched it with lighting and camera angles to compose it into the videos supplied. 

Thank you