I was contacted in 2012 to create the look and logo for a brewery that was starting up in Monticello, Minnesota. The proprietors asked for a "hop head" man in the logo along with prominent typography to contribute to the personality. The microbrewery didn't make it off the ground, so this year I made personal work out of the brand by creating some labels for imaginary brews, and aimed to create different vibes for each in the brand's fun, illustrative feel.
Here's a version of the final logo.
Early concepts
Various usage options
Business cards (made after the fact, not actual names)
Bottle labels
