MES. Learning is trending
MES (MyEdSpace) is an educational platform that offers an up-to-date and accessible approach to learning for those who are tired of the abundance of boring school tasks. Traditional teaching practices should be revised and rethought. The main goal of the project is to create an association of like-minded students. MES provides all the necessary support and resources so that every student can achieve excellent grades in the entrance exams and eventually get his/her start in life.
MES team turned to us with a task to determine the product positioning, and to develop branding and interface of the training platform.
Having analyzed the competitors and the pains of the target audience, we decided to make the logo as open and stylish as possible. Imitation of a handwritten inscription, as if it was written by a teacher himself, demonstrates openness and adds dynamics to the style. The style turned out to be on the same 'wavelength' as street art. It helps to get closer to the target audience that is already overwhelmed by the abundance of information from the external environment.
Stickers help to support the brand communication both online and in digital media. A wide range of merch strengthens the trustful relationship between the school and the students.
The communication materials are based on recognizable logo elements and a color palette. The system makes it possible to create a vivid and memorable visual dialogue of the product.
Digital media formats become ‘alive’ due to the rules of motion graphics. The use of graphic approaches in the interface becomes more restrained, since an important part of the product is an educational platform where nothing should distract from the comfortable learning process.
