Mediterranean Aperitivo

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The following project, is the submission the company I work for provided to an open contest. The first illustrative proposal was the one that allowed us to win the commission of the 3 year project.

In a week, I ideated and created the images in the proposals and art directed our intern for some technical assistance in the application of the materials.

The name of the project was preassigned by the project commissioner, and the scope was to promote the products of the four types of products (Vermouth di Torino, Pecorino Toscano, Amalfi Lemons, & Olives from Greece) in the US, UK, and Canadian markets through the collective imagination of the Mediterranean Lifestyle / Dolcevita.

The following images are excerpts of the original presentation.

If you wish to see the final layouts with some real life printed applications click here.

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