The REGEN by Rapid Reboot
I was tasked with managing and executing the launch of Rapid Reboot's new product line including their flagship product, the award-winning REGEN.
The REGEN is the most advanced, customizable FDA-cleared compression device ever engineered. With patented technology, it offers a ton of industry-first features, including Chamber Control and Rapid Deflate. App compatibility, the ability to save programs, and a rechargeable battery mean the power of your recovery is in your hands.
The REGEN is the most advanced, customizable FDA-cleared compression device ever engineered. With patented technology, it offers a ton of industry-first features, including Chamber Control and Rapid Deflate. App compatibility, the ability to save programs, and a rechargeable battery mean the power of your recovery is in your hands.
This process was from the ground-up. I designed the look and feel of the app, website, packaging, user manual, quick start guides, and print collateral. I also managed the creative direction for our studio shoots, video spots, and product reveals.
STUDIO SHOOT
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Photography: Jake Johnson
Creative Direction: Brett Parker
PRODUCT PHOTOGRAPHY
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Photography: Braxton Wilhelmsen
Creative Direction: Brett Parker
Creative Direction: Brett Parker
REGEN PHOTOGRAPHY
Photography by: Brett Parker
Photography by: Brett Parker
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The REGEN is more like an iPhone than an air pump. It's packed with incredible industry-leading features and is the premium recovery technology for athletes to utilize. Our imagery had to illustrate that premium technology feel and focus on the power and potential the REGEN has in the palm of the athlete who uses it.
REGEN PACKAGING
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The REGEN is the most advanced recovery tech in the market and we wanted our athletes to feel that from the moment their pack arrives in their hands. That's why we focused on creating a premium unboxing experience that our athletes would be proud to share and excited to use.
TRAVEL CASE, BACKPACK, DUFFEL
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Another part of this experience we focused on was travel. Athletes are taken all over the world for their game day feeling and the REGEN is an essential item in their toolbox. We worked with Ooblec Design to create these sleek bags that can carry their recovery essentials, along with their essentials.
MORE CONTROL. MORE RESULTS.
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Since the early days of the REGEN's development we always wanted to include an app that allowed our athletes to control their recovery settings on the fly without having to reach down and change the settings on the Control Unit. I was tasked with creating the UX Design for the Rapid Reboot App. It needed to be sleek, packed with features, and easy to use as well as provide quality of life features like saving athlete's custom recovery programs for quick and easy access later. Taking motivation from speedometers on luxury vehicles, the result was a refined and intuitive design that conveyed a sense of power, speed, and complete control over your recovery.
