Relish
Identity. Marketing. Feature Show.
Art Direction. Digital Illustration. Photo Manipulation. Motion Graphics Animation. Typography. Layout.
Identity.
Relish is a Canadian Food and Lifestyle multimedia streaming service that features video-based programming, which celebrates contemporary living and environmental responsibility. Relish requested a full visual identity, stationery, marketing and communications collateral, and a feature show naming package.
The identity design draws on the brand's fresh, fun, and contemporary personality, as well as their following key message: Relish is vibrant and awakens the senses, making you crave what you see. This is evident in the brand's vivid and welcoming colour palette. The brand's tone is celebratory and positive, featuring content that is inclusive; hence the prominent use of the circle – a shape representing community. The logo has five additional variations, each of which represents one of the five senses, to further convey the brand's message. Three typefaces are used within the identity. Their clean lines show the brand's contemporary personality; yet, there is a uniqueness to their forms that enhances the brand's freshness.
Marketing. Instagram.
The goal for Relish’s Instagram was to grow an engaged community by offering inspiration and information. The content and image treatments therefore were in keeping with Relish's fresh, fun, and uplifting personality (i.e., coloured photographs, with increased vibrancy and light backgrounds).
The grid conveys horizontal themes, with topics relating to Relish’s offerings: food/drink, home, travel, and fashion. Each row contains two photographs (or photograph galleries) and one quote. The content focuses on lifestyle as it relates to these areas, meant to inspire and inform followers: aspiration, tips, user polls/questions (i.e. favourites), recipes, etc. The colour palette of each of the three images is analogous as well, for visual unity.
The content seen in Relish’s Instagram stories differs from their traditional posts in that it is used to draw attention to their programming. The content therefore focuses on informing followers about new shows coming to the network, new episodes airing, portraying favourite moments from the shows, or polling viewers about favourite shows/hosts. Vector graphic icons from the brand's identity are used to highlight the central part of the image, as well as to create unity across all of the different deliverables.
Feature Show.
The client requested one of their feature shows be renamed and a new promotional image created for it. Thus presenting, Everything but the Kitchen Sink. "Everything but the kitchen sink" is a common phrase that refers to there being a very large number of things in question. This feature show – previously titled Designed for Home – examines the history of household objects, which is a topic that is very wide-ranging in its subject matter. The phrase therefore alludes to the breadth of items that will be featured in the show. Furthermore, the tone of the show is both informative and funny (i.e., witty), catering to an intelligent adult audience. So, the use of this witty phrase will be understood (and appreciated) by such an audience.
The promotional image – a composite collage of household items with unusual and interesting histories – alludes to the unique format in which the show will be presented: a motion graphics documentary, using collage and simple vectors.
