LX Sailing is an informative platform focused on nautical sports. It is through news, articles and media that the platform provides information for all sea lovers. This website works as a online news "repository". It was designed and developed in order to migrate its original content (created on a Facebook page) to an independent and autonomous platform.
To accompany the launch of the new website, a fresh new graphic identity was designed.
The intervention on the X is focused on the idea of movement and overlapping, featuring a cut at the center of the letter, which evoques the horizontal movement of a boat sailing through the water, accentuated by the negative space between the L and the X.
