Identity /Website
The Roxe team came to us to align the incredible potential of their product with a clear and impactful brand strategy to help direct their future growth. Our work included developing a concise brand concept and formula, building a new visual identity, creating a full communication strategy to unify their sales and marketing efforts across departments, and Creating their Website.
ABOUT THE CLIENT
A new financial world is on the horizon, powered by innovations in blockchain technology. Roxe is one of this new world’s pioneers. Their blockchain infrastructure is transforming how people and businesses exchange value, making it easier than ever to send money anywhere in an instant.
SOLUTION
Our approach focused on identifying four key brand differentiators, developed after an extensive research process, to anchor the new verbal and visual identity to the core product benefits. That led us to creating a dynamic, flexible system that could grow and adapt as quickly as the company’s network, which now extends across 114 countries.
PROCESS
Creation from scratch of all brand elements, from the logo to the full Identity and website.
Brand Architect: Amir Fayo
Agency: Quad Solutions
Art Director: Amr Eid
Designers' Team: Amr Aboelnaga , Madonna Demas ,Sahar El Fiqi
2022
Thank you!
