"Faber Castell Art Grip. Build for ultimate resistance."
Challenge
Faber Castell Art Grip is a better choice for user who wants a comfortable and smooth coloring experience
compared to the regular Faber Castell coloring pencil. Well known for it’s grip benefits, many people are
not aware the Faber Castell Art Grip also comes with protection against lead breakage by the SV bonding
process.
The brief was to highlight the break resistance benefits of Faber Castell Art Grip to differentiate it from
other variants.
