Stand for Stonewall - Brand Identity
Whilst working at Jones Knowles Ritchie, I had the pleasure of leading the redesign of incredible LGBTQ+ charity Stonewall. We wanted to represent not only the pioneering work they do, but also the community they stand for as they push for freedom for all.
Starting with a symbol of equality, we built out the brand and put meaning into every element; from an uplifting colour palette to a typeface grounded in heritage. We wanted Stonewall's identity to be as loud and proud as the work they do.
We worked alongside F37 to create a custom typeface for the charity in weights 'Loud' and 'Proud', as well as Ally Schmaling for their amazing photography to capture the joy and diversity of the queer community.
Created at Jones Knowles Ritchie alongside:
Elena Cartasenga - Design Director
Martin Francis - Creative Director
Connor Davey - Senior Designer
People photography - Ally Schmaling
F37 - Custom typeface
