MARLO LAZ
A LUXURY SHOPPING VOYAGE
New York-based jewellery brand Marlo Laz’s store is known for its immersive visual experience, rich with North African aesthetics and desert tones. Our challenge was to translate this vibrant brand identity into an aspirational digital shopping destination – designed to evoke wanderlust and bohemian luxury.
YEAR
2022
2022
INDUSTRY
Lifestyle
SERVICES
E-Commerce
APPROACH
After working together with the client to define the overall vision for the new site, we began to piece together bespoke elements that would capture the spirit of Mario Laz’s colourful personality and luxury pieces. To balance this visual abundance with high performance, we enhanced the site’s functional components with visual accents, making them more playful and on brand.
SOLUTION
Through statement typography, bold imagery, evocative graphic elements, and bubbly copy, we told a visual story that conjured the brand’s sense of wanderlust in a dynamic digital language. We further amplified this mood through animation, editorial texts, and charming image layouts – immersing the user fully in the Marlo Laz world.
AN EVOLVED BRAND IDENTITY
By redefining Marlo Laz’s colour palette and typographies, we helped to update and expand their brand identity digitally with a visual language that captured the immersive visual experience and desert aesthetic of the brand’s in-person shopping experience.
DIGITISING THE MARLO LAZ EXPERIENCE
Taking the core elements of the brand and its pieces, we established a vibrant aesthetic experience online. This included identifying evocative shapes, symbols, and colours and infusing them into the site’s functional elements.
SPOTLIGHTING THE PRODUCTS
To pay tribute to the high quality of Marlo Laz’s artisanal, luxury products, we included elements that would illustrate the brand’s own creative journey – from a mood board and scrapbook-style images to handwriting-esque typography.
A PLAYFUL USER JOURNEY
Starting from the site’s editorial-inspired homepage, we established an immersive user journey that highlights the products through statement imagery, playful copy, user-friendly navigation, and simple, engaging product pages.
A SCALABLE SHOP
We set up a fully integrated and scalable shop system for the brand, powered by Shopify – leaving the door open for future projects and growth.
