Centro Aeoliah was in need of a rebranding - or better, a branding from scratch. Somehow, it never had a clear identity, passing over the years through different logos-non-logos (the simple name written in some banal font) and without a clear direction to convey its personality to the patients through its visuals. Fabio, Centro Aeoliah's founder, needed a logo and a new visual identity to express his charisma and his worldwide experiences, while still maintaining the focus on the center's core: working with hands, use of natural products, and, most importantly, the patient's well-being.
Starting from the logo, we wanted to convey the fundamental elements of Centro Aeoliah through it. Its sinuous lines recall the vertebrae of the spine, but also an oriental-like cloud (this was a hint of Fabio's experiences in Japan and the oriental techniques introduced in his working method). In addition, the red color, strongly desired by the client, conveys the idea of "core": the core of our organism, the founding energy, the nerve center of the body from which to start to rebuild one's psycho-physical well-being. In the same way, the additional element of the circular flower underlines the natural approach of the Center and the harmony in finding body-mind balance. A visual identity that is now coherent, clean and elegant but nonetheless unique and characterful.
