I N S I G H T
Before the new season of a great series begins people look for video summaries
and recaps on YouTube to remember the crucial moments of the story and learn how the previous one ended.
I D E A
For the launch of the last season of Gomorra we wanted to create an original recap, tapping into a unique aspect
of the series: the soundtrack's rap sung in Naples peculiar dialect. We created the first "rapcap" of a TV series,
composed by a prominent exponent of the Neapolitan underground scene, J Lord.
The music video's song was then built with highlights from previous seasons of the series.
T H E P E R F O R M A N C E
Few days before the release of the last Gomorra season
we presented our song on the most famouse stage ever: X-Factor's.
J Lord and Shari performed the rapcap song live as guests of the popular Tv show.
T H E S O N G
The song titled "La resa dei conti" (just like the payoff of the last season of Gomorra), was produced by
the Machete Crew. The track was spread also through Spotify and it was included in the mixtape Bloody Vinyl 3.
T R A I L E R
T E A S E R
T H I S IS T H E E N D...
Just some hours before the release of the last season episode we dropped a gift to our fans.
We spreaded on our channels a farewell video starring the series' main actors, Salvatore Esposito and Marco D'Amore
waving goodbye to their characters Genny and Ciro for the last time.
Last but not least we circulated a special print of the letter the two actors payed their honors to the series' characters.
Those videos were the most viral content ever posted on the Sky's Italian social network platforms.
1.5 milion reach 97k engagment 664k video views
CREDITS
Creative Manager: Mario Esposito - Domenico Montemurro
Senior Copywriter: Vito Luigi Giannoccaro - Niccolò Bossi - Andrea Casturà - Giovanni Adamo
Senior Art Director: Giacomo Piloni - Michele Mari - Gianluca Malimpensa
Producer: Claudio Zanini
Comunication manager: Cristina Cipriani - Cristina Tortora
Director: Giulio Rosati
Production: Think Cattleya
T H A N K Y O U
