Challenge:
PUMB is one of the biggest banks in Ukraine. In the year 2021 PUMB celebrated it’s 30th anniversary. During the celebration PUMB offers it’s clients special products which are united within one platform: “30 years together”.
This time PUMB made special tariff for entrepreneurs called “Tariff together 30”. But to promote it they want to make an image campaign, in which they want to show how well PUMB knows entrepreneurs.
PUMB is one of the biggest banks in Ukraine. In the year 2021 PUMB celebrated it’s 30th anniversary. During the celebration PUMB offers it’s clients special products which are united within one platform: “30 years together”.
This time PUMB made special tariff for entrepreneurs called “Tariff together 30”. But to promote it they want to make an image campaign, in which they want to show how well PUMB knows entrepreneurs.
Solution:
To show how PUMB relates to entrepreneurs we made a touching story about their everyday duties, which people don’t often see, and how owning a business affects their personal life. To get even closer we called them as people in Ukraine sometimes say about entrepreneurs “those who don’t want to work for the uncle”
Pre-rolls are made within platform 30 years together. We took a logotype of the platform, and played around it to portray that everything in the tariff costs 30 ₴.
Creative director: Svitlana Tsvelenieva
Art-director: Daria Brychevska
Copywriter: Evgeniy Babiy
