Challenge:
Neoflorum – is a top one probiotic in Ukraine. But researches shown that most people are nor very clear with what probiotics are. So we had to make them understand how probiotics work, when to use them and why Neoflorum is the best out of all. To tell all this information we only had 30 seconds.
Neoflorum – is a top one probiotic in Ukraine. But researches shown that most people are nor very clear with what probiotics are. So we had to make them understand how probiotics work, when to use them and why Neoflorum is the best out of all. To tell all this information we only had 30 seconds.
Solution:
In our idea we presented microflora as a group of synchronized swimmers, because microflora is very tender and can easily be violated. And then, using this metaphor, we built a story which fully represents how microflora works and how Neoflorum affects it.
Creative director: Svitlana Tsvelenieva
Art-director: Daria Brychevska
Copywriter: Evgeniy Babiy
