Three close friends set off on a journey to a seaside town, Ayvalık, Türkiye, where they connect with their spiritual selves. The series started on Netflix on 28th of July, and gained popularity from the beginning. It continued with the storyline integrating their unresolved trauma from their families' pasts, which is portrayed through a series of family constellation sessions.
The hook of the show being family constellation, the roots and the branches represents the fractions in the lives of these characters.
Client: Netflix
Advertising Agency: Tribal Worldwide İstanbul
Creative Chairman: Arda Erdik
Vice President & Executive Creative Director: Başar Bellisan
Creative Leaders: İsmail Anıl Güzeliş, Yiğit Tümer
Design/Concept/Art Direction: Nazlı Özersoy
Creative Team: Nazlı Özersoy, Hakan Yılmaz, Başak Altan, Sedef Lakay, Melda Ennekavi, Mısra Mutlu, İlknur Bozacı, Ekin Su Şahin
Managing Partner & Client Services Director: Emir Medina
Project Manager: Melis Hasanoğlu, Nida Şenler
Graphic Operator: Karolin Gülo
Advertising Agency: Tribal Worldwide İstanbul
Creative Chairman: Arda Erdik
Vice President & Executive Creative Director: Başar Bellisan
Creative Leaders: İsmail Anıl Güzeliş, Yiğit Tümer
Design/Concept/Art Direction: Nazlı Özersoy
Creative Team: Nazlı Özersoy, Hakan Yılmaz, Başak Altan, Sedef Lakay, Melda Ennekavi, Mısra Mutlu, İlknur Bozacı, Ekin Su Şahin
Managing Partner & Client Services Director: Emir Medina
Project Manager: Melis Hasanoğlu, Nida Şenler
Graphic Operator: Karolin Gülo
2022 / İSTANBUL / TURKEY
