The Next Chapter for Lexus is centered around four pillars: Design, Lexus Driving Signature, Electrification and Advanced Technology. The All-New LX & NX play a key role in leading the brand forward on all of these dimensions.
The LX & NX have been redesigned from the inside out. Every exterior surface has been reimagined. The signature spindle grille has been refined in the front. And, perhaps the most notable expression of future Lexus design is the elegant new block LEXUS rear badging and full-width tail lamp.
Taking this forward, our campaign photography revolves around taking Inspiration from Greatness and Beauty all around.
Credits:
Agency: Memac Ogilvy, Dubai
Group Creative Director: Jean-Pierre De Villiers
Managing Partner, UAE: Hadi Ballout
Senior Art Director: Courtney Ferraris
Art Direction/ Creative Retouch: André Souza
Creative Retouch: Adriano Von Markendorf
Creative Retouch: Adriano Von Markendorf
Senior Account Director: Kenneth Daniel Monis
Account Manager: Apeksha Arora
Account Executive: Nicole Correia
Production House: HOP
Photographer: Hywell Waters
