CHEERFON 長灃

cheerfon furniture gold 1983ASIA china Shenzhen 中国设计 Classic home pattern lifestyle 家居家具装饰

CHEERFON 长沣

Cheerfon Furniture, focusing on furniture manufacturing, determined to be a century-old brand enterprise. “Hereditary honor, ingenuity craft, family heritage”as the core spirit of the brand, with ultimate technology to build classical European furniture.For more than 20 years of professional stick, Cheerfon has developed into four separate sub-brand family of brands. 1983 ASIA based on the view of brand integration of visual perspective, extracted the symbol representing the family of identification from Western history-”coat of arms” for the visual creation. It has designed into a collection contained three core visual represented Cheerfon brand gene, inheritance to each of the sub-brands, which kept the closely relationship between mother-child brand, make sure the product quality assurance.Let the Cheerfon brand spirit live in this flashy era, shining for all of us.

长沣家私，专注于家具制造，立志成为百年品牌企业。以“世袭荣耀，匠心工艺，家族传承”为品牌核心精神，以极致工艺筑造欧式古典家私。20多年对专业的坚守，长丰已经发展成拥有四个系列的家族品牌。1983ASIA 以品牌视觉整合的角度出发，从西方历史中提炼出代表家族识别物的符号－“盾徽”为视觉创意。设计成一组三个分别代表长丰核心价值的品牌基因，传承至各子品牌中，紧密联系母子品牌间的关系，塑造品牌产品的品质保证。让浮华的时代，留下属于长丰的品牌精神，闪闪生辉。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DIRECTOR：SUSU & YAO 苏素 & 杨松耀

DESIGN：SUSU, YAO, KIP LIU 苏素，杨松耀，刘俊杰

YEAR：2014

COUNTRY：CHINA, DONG GUAN 中国, 东莞

Brand design is the first step of Cheefon towards branding. In this year, 1983ASIA works with some relevant professional teams, started from brand perspective, and making full range of shaping of the image of Cheefon. 1983ASIA is very strict on controlling the output of brand image. It has been greatly optimized in the visual quality. We tried to move and get a progress in the same direction, and build an unifield brand image. In order to stand out brand core values and advantages, and also to clarify that Cheefon brand is in the high-end positioning of the market. Legacy is Priceless.Brand is a lifetime pursuit. Cheefon has such a shining chapter of its story.

品牌设计是长丰品牌化的第一步，在这一年里1983ASIA从品牌的角度出发对长丰的形象做了全方位的塑造，联合相关专业团队共同创作。1983ASIA对品牌在各方面的形象输出进行严谨的控制，在视觉品质上有了大幅度的优化。力求向同一个方向一个整体迈进，塑造统一的品牌形象，突出品牌核心价值及优势，以明确长丰品牌在市场的高端定位。珍贵在于留传。品牌是一辈子的事情，而长丰的故事里有着一个如此闪耀的章节。

品牌设计 BRANDING DESIGN：1983ASIA

空间设计 INTERIOR DESIGN：陆慎一创意工作室

布艺装饰 CLOTH DECORATION：色空间居家饰品设计有限公司

软装设计 SOFT DECORATIVE：a＋设计联合（香港）有限公司

广告摄影 ADVERTISING PHOTOGRAPHY：新花样机构

网页制作 WEB DESIGN：海互动

文案撰写 TEXT：痞姑娘

产品摄影 PRODUCT PHOTOGRAPHY：物象广告