Why?
HTC wanted to promote its new HTC Gold phone
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The idea is a full 360° campaign with web and street interaction and a planned final even
What?
The only Jewel of technology
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A simple and straightforward illustration of to the technological edge of the new HTC phone
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A simple and straightforward illustration of to the technological edge of the new HTC phone
Look at the gold side of life
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A web advertising enabling people to goldenize (shaken, not stirred) their webpage by scrolling the phone
A web advertising enabling people to goldenize (shaken, not stirred) their webpage by scrolling the phone
It's goldrush time
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A Brink's golden truck was planned to travel in France and enable people to win a phone
by tracking it and trying a code to open its back door
Golden Moment
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The final event was planned to be held in a luxury place where time stands still in a golden stasis with golden painted food (eatable) and decorative elements
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The centerpiece of the event would have been an alembic which would have transformed their invitations (made on golden sheets) into brand new phones
The centerpiece of the event would have been an alembic which would have transformed their invitations (made on golden sheets) into brand new phones
