It all started with a request from the client to create a logo and general branding for a new initiative called Eat Play Stay Newark.  This program was modeled after a successful New Jersey program designed to induce local spending, while giving residents saving, and some property tax relief.

Before the launch of the website and creation of the logo, I was tasked with making a series of flyers inviting local businesses to attend preliminary meetings where they would learn about the program. Although the materials were created before actual branding was done, color choices and the feel of the program were already being utilized, albeit in a raw form.

The rebate program has been a success in multiple small towns throughout the state, each with their particular name, look and feel. The design brief gave lots of leeway with the design but had to include the tagline “Eat Play Stay” (which ultimately became the website’s URL).

The logomark takes its inspiration from vintage “Greetings from…”  postcards, with each letter showing some aspect of the type of businesses the program was looking to target

From flags to cards to brochures, flyers and posters, this truly was a comprehensive (and continuing) campaign. The client didn’t have to worry because of the foundational work we did, created a strong base on which to build an entire system  of marketing materials.